SENIOR PRODUCT DESIGNER

SENIOR PRODUCT DESIGNER

I

design

for

the

moment

someone

has

to

123

choose.

Which

car?

Which

Which

shade?

Worth

$1699?

$1,699?

Fifteen years across commerce, SaaS, marketplace, and consumer health.

See how I approached them

See how I approached them

See how I approached them

WORKED WITH

SELECTED WORK

Ecommerce

Conversion

10% to 25%, Making the case for $1,699

Turning a cold audience and an unfamiliar category into a purchase journey that could justify the price.

View case study

Ecommerce

Conversion

10% to 25%, Making the case for $1,699

Turning a cold audience and an unfamiliar category into a purchase journey that could justify the price.

View case study

Ecommerce

Conversion

10% to 25%, Making the case for $1,699

Turning a cold audience and an unfamiliar category into a purchase journey that could justify the price.

View case study

SaaS

Sole Designer

0 to 1. The tool that became the product

Hired to improve their ads. Ended up designing the software the business now sells, as the only designer on the team.

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SaaS

Sole Designer

0 to 1. The tool that became the product

Hired to improve their ads. Ended up designing the software the business now sells, as the only designer on the team.

View case study

SaaS

Sole Designer

0 to 1. The tool that became the product

Hired to improve their ads. Ended up designing the software the business now sells, as the only designer on the team.

View case study

Beauty Tech

Guided Capture

40+ variants, pointing the camera at your own head

Forty shades, an uncalibrated screen, and a customer who has to identify their own hair color from memory. The AI was the easy part.

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Beauty Tech

Guided Capture

40+ variants, pointing the camera at your own head

Forty shades, an uncalibrated screen, and a customer who has to identify their own hair color from memory. The AI was the easy part.

View case study

Beauty Tech

Guided Capture

40+ variants, pointing the camera at your own head

Forty shades, an uncalibrated screen, and a customer who has to identify their own hair color from memory. The AI was the easy part.

View case study

Marketplace

Consumer Flow

The evidence stands in for the car

Carvana built its reputation on studio-grade 360° spins shot in photo booths. Then we asked customers to produce one with a phone, in a driveway.

View case study

Marketplace

Consumer Flow

The evidence stands in for the car

Carvana built its reputation on studio-grade 360° spins shot in photo booths. Then we asked customers to produce one with a phone, in a driveway.

View case study

Marketplace

Consumer Flow

The evidence stands in for the car

Carvana built its reputation on studio-grade 360° spins shot in photo booths. Then we asked customers to produce one with a phone, in a driveway.

View case study

More problems I’ve helped make clearer.

More problems I’ve helped make clearer.

More problems I’ve helped make clearer.

Selected work across commerce, guided selling, design systems, travel, consumer health, and emerging products.

Selected work across commerce, guided selling, design systems, travel, consumer health, and emerging products.

Beauty

Design System

Modular email design system

Component variants, toggles, and text fields replaced an Illustrator workflow at a high-profile beauty brand. A non-technical team now builds campaigns without rebuilding layouts.

Beauty

Design System

Modular email design system

Component variants, toggles, and text fields replaced an Illustrator workflow at a high-profile beauty brand. A non-technical team now builds campaigns without rebuilding layouts.

Beauty

Design System

Modular email design system

Component variants, toggles, and text fields replaced an Illustrator workflow at a high-profile beauty brand. A non-technical team now builds campaigns without rebuilding layouts.

Lifestyle

Product Selection

Shade selection across 40+ variants

A tone-then-depth narrowing flow with a filtered grid and inline comparison, built to reduce decision paralysis at purchase and returns downstream.

Lifestyle

Product Selection

Shade selection across 40+ variants

A tone-then-depth narrowing flow with a filtered grid and inline comparison, built to reduce decision paralysis at purchase and returns downstream.

Lifestyle

Product Selection

Shade selection across 40+ variants

A tone-then-depth narrowing flow with a filtered grid and inline comparison, built to reduce decision paralysis at purchase and returns downstream.

Travel

Booking Flow

Self-booking experience design

Designing the path from browsing itineraries to booking one, for a purchase people research for months before committing.

Travel

Booking Flow

Self-booking experience design

Designing the path from browsing itineraries to booking one, for a purchase people research for months before committing.

Travel

Booking Flow

Self-booking experience design

Designing the path from browsing itineraries to booking one, for a purchase people research for months before committing.

Lifestyle

Interaction Design

Scroll-driven product education

Full-viewport cinematic sections with custom motion and a multi-state progression, built to teach product care before the purchase decision rather than after it.

Lifestyle

Interaction Design

Scroll-driven product education

Full-viewport cinematic sections with custom motion and a multi-state progression, built to teach product care before the purchase decision rather than after it.

Lifestyle

Interaction Design

Scroll-driven product education

Full-viewport cinematic sections with custom motion and a multi-state progression, built to teach product care before the purchase decision rather than after it.

Consumer Tech

Decision Architecture

Naming an impossible choice

Parents choosing a first phone are stuck between risking harm and isolating their kid. The page names that dilemma before it sells anything, then resolves it.

Consumer Tech

Decision Architecture

Naming an impossible choice

Parents choosing a first phone are stuck between risking harm and isolating their kid. The page names that dilemma before it sells anything, then resolves it.

Consumer Tech

Decision Architecture

Naming an impossible choice

Parents choosing a first phone are stuck between risking harm and isolating their kid. The page names that dilemma before it sells anything, then resolves it.

Brand

Identity

A new brand, launched

A new brand for a younger market, launched after the first turned profitable. Positioning, wordmark, illustration and photography direction, and the storefront.

Brand

Identity

A new brand, launched

A new brand for a younger market, launched after the first turned profitable. Positioning, wordmark, illustration and photography direction, and the storefront.

Brand

Identity

A new brand, launched

A new brand for a younger market, launched after the first turned profitable. Positioning, wordmark, illustration and photography direction, and the storefront.

How I work through ambiguity.

How I work through ambiguity.

How I work through ambiguity.

Decision

Product pages, configuration, variant and shade selection, comparison. The surfaces where someone commits.

Decision

Product pages, configuration, variant and shade selection, comparison. The surfaces where someone commits.

Decision

Product pages, configuration, variant and shade selection, comparison. The surfaces where someone commits.

Systems

Component architecture, variants, and tokens. Documentation teams actually use, adopted across markets.

Systems

Component architecture, variants, and tokens. Documentation teams actually use, adopted across markets.

Systems

Component architecture, variants, and tokens. Documentation teams actually use, adopted across markets.

0 to 1

Ambiguity into shipped product. Design sprints, flows, specification, and handoff to engineering.

0 to 1

Ambiguity into shipped product. Design sprints, flows, specification, and handoff to engineering.

0 to 1

Ambiguity into shipped product. Design sprints, flows, specification, and handoff to engineering.

Evidence

Conversion, task completion, returns. Funnel and behavioral data rather than opinion.

Evidence

Conversion, task completion, returns. Funnel and behavioral data rather than opinion.

Evidence

Conversion, task completion, returns. Funnel and behavioral data rather than opinion.

ABOUT

I am drawn to products that need more than a polished interface.

I'm a Senior Product Designer with a background that crosses product, brand, web, and growth. The common thread is consumer-facing work where the stakes are real and the outcome is measurable.


Most recently I worked independently with consumer and technology companies on 0-to-1 product design, AI-enabled experiences, commerce, and brand systems. Before that, Senior Product Designer at Carvana on the Sell to Carvana funnel, the company's most profitable consumer line.


LA native. Working remote.

Product Design

0 to 1

UX & Interaction

Design Systems

Web & Storefronts

Conversion & CRO

Brand Identity

AI Enabled Experiences

SELECTED EXPERIENCE

Carvana
Arbor
Thermomix
Naturium · e.l.f. Beauty
Princess Cruises
Viking
Coldwell Banker
Everyday Health · What to Expect
Golden Hippo

Building something where the decisions really matter?

LinkedIn

Building something where the decisions really matter?

LinkedIn

Building something where the decisions really matter?

LinkedIn

Dorian Garcia • Senior Product Designer

LA native • Working remote

Dorian Garcia • Senior Product Designer

LA native • Working remote

Dorian Garcia • Senior Product Designer

LA native • Working remote